Key Features
Social Media
- Engagement rate (per post)
- Link clicks
- Click through rate (CTR)
- Referral traffic to site
- Reach
- Impressions
- Comments
- Shares
- Average watch time (video)
- Video retention at 50%
- Negative feedback/hides
- Page followers
- Post frequency
- Reactions
- Video views (3 sec)
- Story reach
- Story completion rate
- Message response time
- Audience demographics
- Page likes
- Website taps
- Email/Call taps
- Engagement rate (per post)
- Saves
- Reach
- Profile visits
- Follows from content
- Comments
- Shares
- Reels plays
- Reels average watch time
- Reels retention at 50%
- Followers growth
- Impressions
- Likes
- Story reach
- Story completion rate
- Story exits
- Hashtag performance
SEO & Tech
- Robots.txt validity & blocking
- XML sitemap presence & coverage
- HTTP status codes
- Redirects & chains
- Canonical tags
- Hreflang (if multilingual)
- Orphan & deep pages
- Title tags
- Meta descriptions
- Headings (H1/H2)
- Images
- Structured data
- Duplicate/near-duplicate content
- Core Web Vitals / speed
- Broken internal links
- Link depth & distribution
- Keyword rankings
- Visibility % / Share of Voice
- Cannibalization
- Topic/keyword gaps vs rivals
- Top pages by estimated traffic
- Referring domains & links
- Toxicity indicators
- Anchor text profile
- Domain/Authority score
- Competitor set & movements
Online Reputation
- Branded SERP sentiment
- Control of top results
- Autocomplete suggestions
- People Also Ask (PAA)
- Knowledge Panel accuracy
- News visibility & tone
- Image SERP reputation
- Video SERP reputation
- Local Pack/Maps presence
- NAP/Citation consistency
- Average star ratings (key sites)
- Review volume
- Review velocity
- Rating distribution
- Response rate
- Response time
- Review recency
- Authenticity risk
- Aspect/feature sentiment
- App Store ratings
- Glassdoor/AmbitionBox
- Complaint resolution (BBB/forums)
- Support accessibility
- Social sentiment (weighted)
- Share of voice (branded)
- Influencer/creator chatter
- Misinformation/rumors
- “Scam/fraud” keyword trend
- Crisis history & handling
- Legal exposure in SERP
- Data breach mentions
- GBP/Business Profile health
- Site trust signals
- Content addressing complaints
- UGC policy & moderation
- Backlink toxicity/neg-SEO risk
AI & Voice
- Indexation coverage
- AI/SERP crawler access
- LLMS.txt presence & quality
- XML sitemaps
- Canonicals
- Organization schema completeness
- Brand entity seeding
- Knowledge signals
- Author/Person schema
- Logo & social linkage
- Featured Snippet win rate
- AI Overview/Generative result presence
- People Also Ask coverage
- Passage ranking readiness
- Query–intent map
- Direct-answer blocks
- FAQ depth
- How-To/Steps
- Definitions/Glossary
- Headings as questions
- Reading level
- Freshness
- E-E-A-T
- Local Business / Organization
Tools Highlights
Social Listening
Catch brand mentions in real-time and track engagement quality, not vanity counts.
SEO Basics, Done
Robots, sitemaps, status codes, and speed - the essentials checked automatically.
Reputation Control
Own your branded SERPs, watch reviews, and respond before issues snowball.
AI & Voice Wins
Be present in AI overviews and voice answers with clean entities & strong E-E-A-T.